Wiki-Wealth

Branding…Being Recognized
 

Branding a business is how consumers and other people interpret your business. There are many ways you can brand your business.

It can be a name, logo or even a design. The point of a brand is so when consumers see your logo they only think of you.

A lot of companies think that brands are meant for consumers to pick their brand over others but consumers should not even have other companies in mind when they see a certain company’s brand.

Branding…Logos

Logos are sometimes overrated. It is important to have a unique logo that stands out but you do not have to spend a lot of money on it.

My website logo, total cost of $18.00.

This is also my branding screen on Wiki-Wealth’s videos.

It has been proven that a logo will not increase your revenue or sales. All that matters is the consumers’ perception of the logo.

To build a perception of a logo, you should focus on placing your logo on everything that relates to your company.

Things like company cards, envelopes and newsletters should have your logo imprinted somewhere on them.

Branding… Professional Website

If your website is not professionally designed and managed and reflects favorably on your brand, your sales may suffer because consumers will not take your business seriously.

Some companies, mainly market leaders and well known brands, spend small fortunes to keep their websites at the forefront of their online advertising efforts.

How can small companies, who haven’t the budget or resources compete with these industry leaders?

Branding for Small Business…Blogs

Blogs are something your business should take advantage of.

Companies that have and update their blog on a regular basis about important relevant content will build a more loyal consumer base.

Consumers need to be reminded what your company has to offer and why they should choose you over your competition.

 You should make sure your online business has a one page overview of what the company offers, who it markets to and a short explanation of what the goals are.

Make sure you keep this short and straight to the point. People do not like to read long and boring articles, they would rather read something that is easy to read and straight to the point.

Another aspect of building an online business is standing for something. This can be anything from providing value to supporting breast cancer awareness.

People will notice and appreciate that your business takes a stand for something.

Branding…Niche Specialization

People should associate your business with a niche market

If your online business relates to electronics but your company main attraction is selling laptops then you need to lead with your best item.

Try to advertise laptops more and run a lot of sales on your website. This will remind people when and if they ever need to buy a laptop, that they should order it from your online business.

The most important thing that you will have to learn and realize is that you can only determine the direction your brand starts with.

Consumers will perceive your brand in different ways. Some people may see your brand as a company that sells cheap products that aren’t worth the money.

Other people may see a loyal business that sells affordable products or services for people who cannot afford to spend a lot of money.

Start your online branding process with the outcome you would like to achieve in mind.

Planning backwards from the finish to the start will give your business a strategic competitive edge with branding.

Your Success,

Mitchell